“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.” – Nelson Mandela
International Nelson Mandela Day commemorates the lifetime of service Nelson Mandela gave to South Africa and the world. It was launched on his birthday, 18 July, in 2009 via a unanimous decision by the UN General Assembly.
Mandela Day calls on us all, every day, to make the world a better place. Each year on 18 July we look back on what has been done, and forward to what will be done.
By devoting 67 minutes of your time, it represents one minute for every year of Mr. Mandela’s public service – citizens are urged to make a small gesture of solidarity with humanity and a step towards a global movement for good.
Our Dentsu Aegis Network South African CSR Champions dedicated time to organise activities to give back to those who are less fortunate. They worked tirelessly behind the scenes to create meaningful projects, to give back to those in need within the community.
A huge thank you to all the SA CSR champions for taking up the task and all their hard work in arranging the various initiatives. Also a BIG thanks you and very well done to all employees who took part in the various activities and carrying on the legacy of Mandela.
A few of the great initiatives from Madiba Day 2017:
LEADING DIGITAL AGENCIES GIVE BACK IN THE NAME OF MANDELA DAY
Digital media agency giants AMNET and iProspect contributed 67 minutes of their time in the name of Mandela Day by visiting the Cape Town Multi Service Centre. Activities on the day included sports and recreation, handing over goodie bags, hygiene necessities and donating a soccer ball all of which contributed to the social well-being of these children.
The Cape Town Multi Service Centre, established in 2004 and is based in Salt River, the CTMSC houses a total number of 32 boys between the ages on 10 – 18 years old. The Non-Profit Organisation (NPO), subsidized by the Department of Social Development as a Child and Youth Centre, provides a much needed service for street children, youth and their families. The NPO is currently staffed by a Director, a registered Social Worker, three Child Care Workers, an Office Administrator, a Bookkeeper, a Driver and Kitchen Staff who work holistically with the children in need of care, together with their families, communities, schools and various organizations in the greater Cape Town Metropole.
Calvin Van Rensburg, who is the Senior Programmatic Optimisation Manager at AMNET said that “the children at the CTMSC are very driven, optimistic for their future and have a good understanding of what Mandela Day means for South Africans.”
Amplifi our media investment arm of Dentsu Aegis Network, put together packages of sweet treats, consisting of fruit cakes, swiss rolls, coconut tarts, milk tarts and biscuits for the 130 residents of The Haven Old Age Home in Woodstock.
The team also contributed teabags, coffee, milk and sugar so that the residents could enjoy their treats with a warm drink on a chilly winter’s day.
They heard all about the amazing work that The Haven Old Age Home does by providing a safe and protected environment, meals, developmental opportunities and hospice/frail care for the elderly and destitute.
Team Amplifi also spent some time with a few of the residents, popping in to say hello and sang “Happy Birthday” to a gentleman who was celebrating his special day.
“The time that we spent at The Haven Old Age was informative, touching and humbling and we hope that we were able to put a few smiles of the faces of the residents and staff who we visited to honour the memory of Madiba,” said Sasha van der Westhuizen, media buyer for Amplifi
Mandela Day Hotdog Drive
Mandela Day saw Isobar and MKGT partner up to serve the children of Abraham Kriel Children’s Home in Westbury, Johannesburg. The team prepared hotdogs and headed out to the home where they were greeted by close to 70 children. The team had more than enough to give, as they combined the hotdogs with Boss Ice Tea and provided a second serving of knick knacks, fizzers and oranges. Thereafter, they spent the rest of the time playing football and rugby, and were lucky enough to watch the children put on one of their brilliantly choreographed dance performances. “The day was filled with great deal of cheer and we left feeling grateful for the opportunity of spending time with the children. It’s something we would love doing more often, and look forward to being hosting similar initiatives in the future,” said Tendai Matsika, Copy Writer for Isobar Johannesburg.
GETTING OUR HANDS DIRTY AT KIN CULTURE
Our DAN central services team, consisted of IT, communications and finance spent Mandela day at KIN Culture a non-profit organisation for orphans and vulnerable children. KIN Culture operates primarily as a village, and coordinates a network of families who live remotely offering them support. The village is a self-sustainable, eco-friendly and agriculture plays a big part in sustaining the village.
The DAN team assisted the KIN Culture with an array of projects. They re-planted the garden after a fire that destroyed many of the plants last year. The team gathered their racks, picks and spades and got stuck into getting the garden in full blooming again. The storeroom filled with clothing donations that was sorting into age groups and sifted for the items that were in good condition. They also secured the sandpit, built fencing and a chicken coup.
“It was a wonderful day spent with the staff and children at KIN Culture seeing how their eco-friendly farm is able to sustain those living there and the passion of the staff is truly admirable. We got a chance to interact with the kids at lunch time, while they got everyone jiving to their favourite dance routine, seeing the smiles all around was definitely time well spent,” said Kelly Moses, Communications Executive for Dentsu Aegis Network SA.