WHO WE ARE
This means continually challenging the media status quo; seeking to reinvent legacy media models; looking to do things differently in media to do them better. Carat’s mission is to redefine the value of media through our command of convergence.
We are is the fastest-growing global media agency, consistently ranked #1 by RECMA within their Qualitative Agency Evaluation of 44 local markets. We partner with clients in more than 150 countries, including offices across the Sub-Saharan region. We are uniquely designed to combine strategy with expert specialist execution, to deliver integrated solutions for our clients – from integrated media ecosystems reflective of culture, to data-enabled content delivered programmatically and optimised continuously.
Our work is rooted in a deep understanding of consumer behaviour driven through our bespoke Consumer Connection Study. It is executed through rich ecosystems across multiple touchpoints in which bought, owned and earned channels are seamlessly integrated through our convergence planning process.