Who We Are
But it’s our ethos of collaboration which lets us draw from this massive bank of global expertise to create a ground-breaking standard of work across in Africa.
Leveraging this strength, offices in Sub-Saharan Africa are harnessing the ingenuity of the continent so that we can pioneer the future of brands here through digital technology and innovation.
We inspire, motivate and move people by combining the power of storytelling with data and technology to foster emotional responses that don’t irritate or interrupt, but that add value, delight and surprise to the daily experience of thousands of people.
What We Do
We believe great ideas can come from anywhere, and so we encourage close collaboration between our creative, content, user experience, technology and strategic specialists to help solve the problems of our clients, or take their brands to the next level.
In this way we’re able to develop work for brands with the scale and flexibility to come to life across a range of channels, platforms and experiences, from compelling content and engaging campaigns, to bespoke platforms and completely new experiences.
Simply put, nowlab makes things. Great things. And because we know that talk is cheap, we focus on learning through doing.
We’ve created a number of nowlab programmes to fast track our understanding of how technology can be used to connect people and brands like never before. We encourage our team and clients to connect the dots that have previously been ignored. And because we believe in optimistic exploration, sometimes we fail, but we just keep making to keep learning.